I’m Gabrielle White. A strategic communications consultant, freelance journalist and writer.

Hi, I’m Gabrielle.

I’ve worked for 10 years as a senior leader within PR agencies specialising in tech, delivering impact to a variety of clients, from innovative startups to FTSE 50 companies in the UK, US and beyond. My expertise spans across data and AI, fintech, climate tech, robotics and more.

With a Masters in Journalism, director-level agency experience and most recently, head of communications at one of LinkedIn’s Top Startups 2026 and Sifted 100 company, I offer strategic comms consultancy and copywriting through the lens of leadership, with the writing craft of a journalist.

Working with…

Co-Op logo for the British retailer
Ministry of Defence logo
Heathrow Airport logo
Grant Thornton logo with a purple circular graphic and black text.
Penguin standing on ice with the Penguin logo background
A digital logo with the word EXOTEC in large, stylized, aqua-colored capital letters on a black background.
Marie Curie logo featuring a yellow flower inside a blue circle and the words Marie Curie in blue text.
CGI logo
The image features the logo of RICOH, with the text 'imagine.change.' underneath.
Charles River logo
Ofgem logo

Services

I’m here to support tech startups and scale ups in the UK, as well as PR and communications agencies who have a growing client portfolio but aren’t quite ready to hire full time, with one-off or ongoing project support.

Strategic comms 1:1 session

1:1 strategy session (can be virtual or in-person) to help startup and scale up founders in tech establish their PR or comms approach without investing significant amounts in a team.

Available as a one-off or multiple sessions, depending on your goals and strategy.

Editing and proofreading

My experience as a skilled B2B and commercial writer, editor and proofreader gives me the nous to provide practical feedback that can improve your copy - no matter what format it takes.

Available as a one-off or on a project basis.

Strategic comms audit

An audit of your written content, processes and approach that will lead to tangible, actionable advice and recommendations to improve how you and your team deliver value and see results.

B2B copywriting

It’s not always easy to turn complex ideas into insightful, interesting copy that captures your audiences. From fintech to workplace culture, Artificial Intelligence to agriculture, I can take any technology topic and turn it into an impactful piece of content for your channels and audiences.

Available as a one-off or on a project basis.

Contact

Interested in working together? Fill out some info and we’ll be in touch shortly.

Gabrielle White Public Relations logo